Abhishek Kumar

The inception of SahajMoney™ stems from a life-altering moment when a real-life tsunami upended the comfort zone of its founder. In December 2004, he was just 24 years old when the tsunami swept away almost everything he had. Despite the overwhelming loss, he felt gratitude for the gift of life, a sentiment not shared by every family in the affected region. This moment of adversity pushed him to rethink his financial priorities and spending habits. It was a transformational experience that taught him the true value of money and the importance of making wise financial choices.

With a fresh perspective, he began to question conventional financial wisdom, realizing that many of his beliefs were no longer practical in the 21st century. This is where the seed idea for SahajMoney™ was sown. His journey led him to earn an MBA from IIM Bangalore and work in the corporate world for a while. When he achieved financial independence in 2017, he embarked on this entrepreneurial venture.

SahajMoney™ was born out of a desire to challenge the traditional mutual fund and insurance-agent model that often prioritizes their interests over those of their clients. Charlie Munger, Vice Chairman of Berkshire Hathaway, astutely highlighted the flaws in this model, where commissions and expenses rise to the detriment of investors. Fee-only investment advisory, as SahajMoney™ advocates, offers an alternative by asking the vital question – "Where are the customers' yachts?" He embraces the CUP model, which translates to Commission-free savings, Unbiased advice, and Personalized suggestions. This model has allowed his clients to save significantly on their hard-earned money while receiving unbiased, personalized investment advice. Fee-only advisory puts the client's interest first, and he believes it is the future of the financial advisory industry.

SahajMoney™ aims to make personal finance approachable and straightforward, challenging the notion that it's overly complex. He is here to empower clients with knowledge and guide them through the investment process. Just as one pays tuition fees to gain knowledge, his clients pay an upfront fee for valuable investment advice. He is striving to serve clients who recognize the importance of unbiased advice and want to safeguard their financial well-being. The momentum is building in the fee-only advisory sector, and he firmly believes that its time will come. It's not a matter of 'if,' but 'when.'