About us

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Since 2018, at RiaFin Planning Network we've been empowering financial planners and investment advisors by providing a comprehensive suite of services tailored to their needs.

From custom financial planner software development to website design, hosting, and optimization for lead generation, we specialize in every aspect of online business growth.

Our expertise at RiaFin Planning Network extends to technical and off-page SEO, financial content writing, social media marketing, local listings and reviews management, PPC ads management, as well as offering virtual administrative, financial analyst, and paraplanner support.

Our foundation rests upon the expertise of an industry veteran, an online entrepreneur with over 18 years of experience.

Armed with qualifications in Systems Software Engineering (MTech) from RMIT University and Business Administration (MBA) from Melbourne Business School, our founder brings a wealth of knowledge to the digital landscape.

As a fully family-operated business, we're dedicated to more than just transactions. We take the creation and expansion of both our and your lead-generating digital assets seriously. Let's build your online success together.

Our distinctive approach focuses on crafting websites for targeted financial sub-industries, guaranteeing a customized strategy for every project. Let's tailor your online presence for success.

Our Building Strategies

At RiaFin Planning Network, we've perfected a precise method to empower financial planners like you and grow your online presence. We offer a variety of services along with listing your company information on our websites, enabling you to generate leads effectively. Ready to elevate your online visibility?

The websites we take care of undergo a transformative journey that includes the integration of proven lead generation strategies, meticulous SEO implementation, targeted Google and Social PPC Ads, and comprehensive Local SEO and Reviews Management.

Industry-Focused Growth

Understanding the intricacies of the financial planning sector is fundamental to our approach.

Whether it's optimizing a financial planning website for maximum lead generation or enhancing online visibility for financial planning services, our industry-tailored growth strategies are designed to ensure relevance, authority, and profitability.

Family-Run Commitment

As a family-operated business, we go beyond simply building websites. Our services are customized to empower financial planners, driving their success in the digital realm. Each service we provide isn't just a solution; it's an integral part of our commitment to supporting your journey.

We take great pride in nurturing and refining these services with a hands-on, personalized approach, ensuring they embody our dedication to excellence and sustainability.

Our Flagship Brands


Chetan Mittal - Founder

Chetan Mittal - Founder & CEO

MBA in Finance & Accounting (Melbourne Business School - MtEliza/UQ - Australia), MTech in Systems Software Engg. (RMIT University - Australia), BCA (Punjab Technical University)

Chetan Mittal is a seasoned professional with over 18 years of experience in the Software Development Industry. Holding an MBA in Finance & Accounting (2005) from Melbourne Business School and a MTech (2001) from RMIT University Melbourne along with a BCA (2000) from Punjab Technical University, Chetan brings a wealth of knowledge and expertise to his role.

Chetan transitioned from providing software development services across various industries to specializing in "technology and marketing for financial planners" in 2018. Recognizing the evolving needs of financial planners and the opportunity to make a significant impact in a niche market, he redirected his focus.

By narrowing the scope, he aimed to offer more tailored solutions, leveraging his expertise to better serve the unique requirements of financial planning practices.

Reenu Mittal - Co-founder & CRO

Dr. Reenu Mittal - Co-founder & CRO

Ph.D. in Finance & Accounting (UBS Punjab University), MCom in Finance & Accounting (Punjab University), BCom (Punjab University)

Dr. Reenu Mittal enriches our team with her Ph.D. in Finance & Accounting from UBS Punjab University (2012), complemented by an MCom (2005) and a BCom (2003).

Her advanced research skills and subject matter expertise are invaluable assets, allowing her to conduct in-depth studies on market trends, regulatory changes, and consumer behavior within the financial planning sector.

With a keen understanding of the intricacies of finance and accounting, Dr. Mittal brings a unique perspective to our organization, enabling her to identify emerging opportunities and potential risks that impact financial planners.

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